How to wear a yukata: a 5-minute guide for first-timers
Step-by-step photos and English-friendly tips for tying the obi, layering, and walking comfortably in your first yukata.
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Journal
Stories & guides.
Style notes, festival calendars and Tokyo neighbourhood guides written by our team for travellers planning their yukata.
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Tokyo summer festival calendar 2026 — where to wear your yukata
Sumida fireworks, Shinjuku Eisa and seven more matsuri worth dressing up for, with dates, access and the dress code.
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Sizing yukata for travellers: a height-by-height guide
From 150 cm to 195 cm — find the cut and obi length that flatters your frame, with charts in cm and feet.
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A walk through Jingumae: cafes, shrines and our flagship
A half-day route from Meiji-Jingumae station — coffee stops, side-street boutiques, and where to photograph your yukata.
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Yukata care guide: wash, dry and store without stress
Simple care steps for cotton and linen yukata so your favourite piece stays crisp through every summer trip.
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The history of yukata: from bathhouse robe to street style
How a simple cotton bathrobe worn in Edo-period Japan became one of the most expressive summer garments in modern Tokyo.
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5 ways to style your yukata beyond the festival
From a Tokyo rooftop dinner to a quiet evening walk, here are five ways to wear your yukata that aren't the matsuri.
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Where to buy yukata in Tokyo: a neighbourhood-by-neighbourhood guide
Harajuku, Asakusa, Shimokitazawa — each area has its own character. We break down where to look and what to expect.
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Cotton vs linen yukata: which fabric should you choose?
Both breathe well in Tokyo summer humidity, but they feel completely different. Here's how to decide based on how you'll wear it.
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Meet the artisans behind our designs
Every Robe Japonica yukata starts with a conversation. We visited three of our makers in Kyoto to understand what craft looks like today.
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Packing your yukata for the flight home
Rolling vs folding, which fabrics crease and which don't, and why a furoshiki is the best packing hack you're not using.
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New arrivals: Summer 2026 collection is here
Twelve new pieces, two new colourways and our first linen-cotton blend. Here's everything that's arrived on the floor this season.
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